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By Barry Smart

George Ritzer's McDonaldization thesis argued that modern lifestyles is succumbing to the standardization, flexibility and practicability of fast-food provider. This publication brings jointly especially commissioned papers by way of top social and cultural analysts to have interaction in a serious appraisal of the thesis.

The individuals speak about the roots of the thesis, the explanation of past due smooth lifestyles, the results of accelerating cultural commodification, the continued prominence of yankee cultural and monetary imperialism and the effect of globalization on social and cultural lifestyles. The strengths and weaknesses of the McDonaldization thesis are sincerely evaluated and the irrational outcomes of explanation are pinpointed and seriously

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Resisting McDonaldization

George Ritzer's McDonaldization thesis argued that modern existence is succumbing to the standardization, flexibility and practicability of fast-food provider. This publication brings jointly especially commissioned papers by way of prime social and cultural analysts to interact in a serious appraisal of the thesis.

Extra info for Resisting McDonaldization

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1 993) The good burgers of NW3', The SlInday Times, The Culture, J une 6. Pendergrast, M . ( 1 993) For God. \" and Coca-Cola. London: Weidenfeld. Copyrighted Material Resisting McDonaldization 21 Preston, P . ( 1 997) 'Too many cooks spoil the pot noodle', The Guardian, 3 N ovember. Ritzer, G ( 1 996) The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life (rev. edn). Thousand Oaks, CA: Pine Forge Press. Ritzer, G. ( 1 998) The McDonaldization Thesis: Explorations and Extensions.

New York: New York University Press. Bayley, S. ' Designing a World Bralld. London: Conran Foundation. Beck, U. ( 1 992) Risk Society. Towards a Nell' Moderniry. London: Sage. Bell, D. ( 1 97 6 ) The ClIltliral Contradictions of Capitalislll. New York: Basic Books. French, P. ( 1 997) 'Cannes', The Obserl'er, I I May. Harvey, D. ( 1 989) The Condition of Postl1lodemitl" An Enquiry into the Origins of Cultural Change. Oxford: Blackwell. Katz, D. ( 1 994) Just Do It: The Nike Spirir ill rhe Corporate World.

In fact, the power phenomenon itself plays a very minor role, if any, in Ritzer's book, where it is largely subsumed under the notion of control. There is some legitimate overlap between these two concepts, but on the whole 'control' points in another direction from 'power'. If we regret this conceptual imbalance, it is not simply in order to be bloody-minded and stress the hold of the powerful on the powerless. ' Power' has a correlate concept in 'resistance' (at least as a potentiality, in one of Weber's definitions of power).

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